BizTech [Hispanic] - Meet Twitter, Coca-Cola & Univision

Connect with real influencers in the Online Hispanic Market.

Join us for an open, informative and fun gathering and meet everyone who cares about the Hispanic online market. Chances are many of you are not aware of the fastest growing market in America. This is your chance to learn more about strategies to effectively reach this profitable market. 

According to PEW research, there are:

Learn what’s going on in the Hispanic online world today. 

Who is speaking?

Reinaldo Padua - Coca-Cola Assistant Vice President Hispanic Marketing 

Reinaldo Padua has been Assistant Vice President, US Hispanic Marketing at The Coca-Cola Company since January 2008. Reinaldo is responsible for leading the Hispanic marketing strategy and program execution across Coca- Cola’s portfolio of products. He has evolved Hispanic Marketing at Coca-Cola by developing strategies and programs rooted in Hispanic passion points but relevant to the entire US market; a couple of examples are the 2010 FIFA World Cup and Latin Meal program with Chef Ingrid Hoffman. During this time, he has also expanded the Hispanic Marketing activation across the Coca-Cola portfolio, and accelerating the growth of brands like Powerade, Coke Zero and VitaminWater.

Laura I. Gómez - Twitter Español

Laura is the manager for Localization and International Support at Twitter where she started as Spanish Language Specialist leading Twitter en español across Latin America and Spain. Before coming to Twitter, she was a client service executive at a sustainable media company as well as an independent global consultant specializing in ad networks, video advertising and social media. She worked at Google helping YouTube with ad operations efforts in Asia and Latin America. She graduated from the University of California, Berkeley and holds a Masters from the University of California, San Diego.

Jaime Jimenez - Vice President and Station Manager/General Sales Manager Univision San Francisco

Jaime Jimenez is the vice president and station manager/general sales manager for Univision’s local television stations in San Francisco – Univision 14 and TeleFutura 66. With over 19 years broadcast television experience, Mr. Jimenez has a rich background in marketing to U.S. Hispanics and a reputation for developing deep and effective relationships with key broadcast media clients, driving results in a diverse business environment. He most recently served as the single market sales manager for Univision’s flagship station KMEX Univision 34 and KFTR TeleFutura 46 in Los Angeles. Prior to Univision, he held several positions at Telemundo including vice president and general sales manager of KVEA Telemundo 52 in Los Angeles, general sales Manager Dallas and Phoenix/Tucson, and as local sales manager. In addition to his experience in Spanish-language media, Mr. Jimenez worked for five years in the English-language TV space while at KCOP 13.

Who should attend?

• Media companies targeting the Hispanic market
• Technology companies targeting the Hispanic market
• Influencers in the Hispanic market 
• Small Business Owners
• Entrepreneurs
• Marketing Managers
• Social Media Marketing Managers

Want to demo/exhibit?

We are looking for companies who have created event tools and technologies to show them off, demo and join us.

Contact sofia.keck@biztechday.com for more questions.

Sponsor

Since 1852, Wells Fargo has been committed to helping businesses succeed financially. We are the oldest and largest financial services company headquartered in San Francisco. In 1995, Wells Fargo became the first financial institution to offer online banking. Wells Fargo is the No. 1 small business lender locally and nationally. www.wellsfargo.com

Media Partners

SFEntrepreneur is San Francisco's largest entrepreneur meetup, attracting entrepreneurs, investors, media rock stars, designers, developers and beyond cool people. We are now 3700+ members strong and growing daily. We meet every other month usually focuses on a specific entrepreneurial or business. Join here.

LAM is an exclusive membership-based community reaching over 3,700 educated Latino professionals. LAM’s mission is to unite educated Latino professionals via Latin American upscale events through professional development seminars, networking mixers, dinners, parties and other events. 

The Panamerican Society was established to specifically foster relationships between California and Latin America. PASUSF is the Bay Area's primary organization for the business and diplomatic communities involved in Latin American affairs.

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Want to apply for a Press Pass?

Press passes are limited and will be made available to those who can verify they have 10K readers or more per month. This form is not a guarantee that you will receive a press pass as space is limited.

Apply here.

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Refund Policy:

Tickets are transferable but are non-refundable.